Measuring Tourism Performance Tzung-Cheng Huan

ISBN: 9781571672605

Published: April 1st 2002

Paperback

129 pages


Description

Measuring Tourism Performance  by  Tzung-Cheng Huan

Measuring Tourism Performance by Tzung-Cheng Huan
April 1st 2002 | Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 129 pages | ISBN: 9781571672605 | 8.13 Mb

Finding ways to measure performance is important and will continue to be important in the effective management and marketing of tourism. This book brings together an array of procedures developed around the world that can be used to addressMoreFinding ways to measure performance is important and will continue to be important in the effective management and marketing of tourism. This book brings together an array of procedures developed around the world that can be used to address performance measurement. The text will be an invaluable reference for the tourism professional and a solid teaching resource for both graduate and undergraduate tourism students.



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